I’m Rani Saraswati, a visual branding professional with a background in graphic design, marketing and architecture.

Visual branding is the best way I know to help businesses show up as authentically as possible. The years I spent studying marketing taught me that a solid strategy requires us to fully understand the company’s purpose and goals. In my work, I emphasize the importance of understanding your business on a deeper level in order to make things click with the design. I also make a point to get to know your audience’s true nature and motives to ensure that every design decision we make corresponds with how they will use your product or service.

Part of the joy I experience in my work is bringing my expertise to the hands of those who might not exactly have any visual literacy. You don’t need to understand any design philosophies or jargon to work with me — in fact, it would be my pleasure to be able to bridge that gap for you! I’d love to help you in creating aesthetically pleasing and cohesive design without compromising your brand values.

Outside of design, I love to illustrate and explore different kinds of craft, photography, travelling and food.